Break Dealer Visual Identity
Brand/Packaging Design
Breakdealer Rebrand — Quick Brief
Breakdealer is a DIY jazz talent booking agency that wanted an identity as bold and unconventional as the musicians they represent. The challenge: avoid tired jazz clichés and instead capture the spirit of improvisation and discovery.
We developed:
Logo — abstract, sharp, and flexible, designed to echo rhythm without being literal.
Color Palette — energetic contrasts that feel modern and edgy, reflecting the break-the-mold mentality.
Typography — bold, contemporary type that balances professionalism with artistic edge.
Visual Language — abstract shapes and patterns that nod to improvisation, rhythm, and movement.
The result: a brand system that positions Breakdealer as a disruptive yet trustworthy stage for emerging talent — making jazz feel fresh, experimental, and alive.
Deliverables:
Logo
Visual identity package
Color palette
Typography
Brand Positioning
"Not just a booking agency — a stage for discovery."
Breakdealer positions itself as a DIY talent hub for jazz and beyond, helping musicians break into new markets while connecting venues with fresh talent. The identity needed to capture both credibility and the experimental edge of jazz.
Messaging Strategy
"Break the mold. Make the deal."
We leaned into language that reflects movement, rhythm, and disruption — giving Breakdealer a voice that feels alive and improvisational while still rooted in professionalism. The messaging is abstract enough to feel artistic, yet clear enough to resonate with promoters.
Visual Identity
"Abstract rhythm, sharp clarity."
Instead of cliché jazz imagery (horns, instruments, saxophones), the brand uses abstract forms — echoing the improvisational spirit of jazz. The logo and visual system nod subtly to rhythm and flow without being literal.
Brand Experience
"A brand that plays like jazz: structured freedom."
Every touchpoint — from logo to collateral — was designed to balance structure (for trust) and freedom (for creativity). This duality makes Breakdealer approachable to both artists craving visibility and venues seeking reliability.
Results for the Brand
A differentiated identity in a crowded talent-booking market
Messaging that feels as experimental as the music, while still practical for business use
A brand system flexible enough to scale with new talent and genres