Azoia Packaging
Brand/Packaging Design
Azoia Running Gels — Quick Brief
Azoia wanted their packaging to reflect the same qualities as their product: clean, fresh, and energizing. Their original look felt cluttered and didn’t communicate the purity of their natural ingredients.
We developed:
Packaging Design — a modern, minimal layout that highlights each ingredient clearly.
Visual System — fresh, vibrant color accents paired with clean white space to convey energy and purity.
Typography — bold yet simple type for quick readability during training or racing.
Ingredient Focus — clear callouts (cherry, lime, honey, chia) that make the product feel trustworthy and transparent.
The result: packaging that instantly communicates fresh fuel for performance—positioning Azoia as a brand athletes can trust to be as clean as their training.
Deliverables:
Packaging
Brand Positioning
"Fuel that feels as fresh as your training."
We positioned Azoia as more than just an energy gel—it’s a clean performance fuel. The goal was to stand out in a market often crowded with cluttered, hyper-techy packaging by leaning into simplicity and freshness.
Messaging Strategy
"Fresh ingredients. Fresh energy."
Instead of burying benefits in fine print, the design emphasizes clarity and transparency. Every flavor highlights real ingredients front and center, building trust and instant recognition for health-conscious athletes.
Visual Identity
"Minimal meets energetic."
The packaging system balances clean white space with bold pops of color that cue flavor and freshness. Illustrations of ingredients reinforce transparency, while the logo signals performance and power.
Packaging Experience
"Easy to grab, easier to trust."
From the typography to the flavor callouts, every design choice was optimized for quick readability mid-run. Athletes don’t have time to decode—this system makes the product instantly recognizable on a store shelf or at mile 10.
Results for the Brand
A clean, modern packaging system that aligns with Azoia’s natural ingredient story
Visual clarity that builds instant consumer trust
A differentiated shelf presence in a competitive endurance market