Diagnostic Learning Rebrand
Branding + Website
BRIEF
Diagnostic Learning needed a modern identity system that matched the clarity and confidence they provide families. Their old brand felt dated and clinical, which created friction for parents already overwhelmed by the diagnostic process.
We developed:
Logo — a refreshed mark that feels professional yet approachable.
Color Palette — brighter, contemporary tones that balance trust with cooler tones.
Typography — modern, legible typefaces that carry authority without being intimidating.
Website — redesigned for simplicity and empathy, guiding parents through a clear journey from questions to answers.
The result: a cohesive identity that positions Diagnostic Learning as a trusted, approachable partner in a child’s educational journey.
Deliverables:
Logo
Color palette
Typography
Website
Brand Positioning
"From confusing and clinical to clear and empowering."
We repositioned Diagnostic Learning away from feeling like a faceless testing center into a brand that parents and students could trust. The focus shifted from “services” to confidence, clarity, and progress—making families feel understood at every step.
Visual Identity
"Professional without being sterile."
We refreshed the identity with a brighter, modern color system and contemporary typography that conveys both credibility and empowerment.
The visuals were designed to balance academic authority with approachability—an identity parents feel safe trusting.
Website Experience
"Information that guides, not overwhelms."
The old site was cluttered and transactional. The new experience is structured like a parent’s journey—from curiosity, to clarity, to action. Calls to action were simplified, navigation streamlined, and every page designed to reduce friction while building trust.
Results for the Brand
Simplified narrative that resonates with parents, educators, and students
Cohesive identity that aligns online presence with mission
A brand system that supports future growth without losing humanity
Why It Matters
Most educational diagnostic brands drown parents in jargon. By reframing Diagnostic Learning’s identity, we created a brand that
feels human first, professional second. This is the difference between a family booking a one-time test… and trusting you with their child’s educational journey.